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February 2, 2024
min
One of the newest capabilities of Outlet Census Live is called Chains: our technology is now constantly scanning all on-trade outlets, looking for indications & similarities to identify and link outlets that operate together, within the same chain.
This approach proved to be highly accurate and identifies chains of all sizes as soon as they are formed.
Now every on-trade market we cover (28 and counting) includes chain data. What we learnt analyzing this data both surprised us and got us very excited.
We have used a sample of 6 markets (Netherlands, UK, Spain, Poland, Sweden and Germany) for a quick research and we’re sharing the results with you:
Local chains or operating groups were previously almost impossible to target effectively, let alone systematically. That is all about to change - now you can find local chains or smaller operating groups with 3 clicks in Outlet Census Live.
If you would like to know more about chains and specifically medium & small local chains in your market, please get in touch with us here to schedule a demo of Outlet Census Live.
What can we help you with?
Get in touch with SharpGrid (English, Deutsch, Español, Italiano, Polski, Čeština, Slovenština)