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By harnessing 50+ existing and emerging sources (including transaction data), we process 100+ million data points each month. This allows us to generate granular insights about each outlet and ensure precision by combining different sources.
The on-trade channel is evolving fast. We update the Outlet Census completely every quarter to ensure that you always see the market in its current form.
Thanks to a multitude of sources, we detect and clear errors before they become a problem. Our data collection, processing and analytical platform are all automated, eliminating human error. We also systematically assess Outlet Census data against verified real-life samples.
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