Grow Faster in HoReCa
Channel Across Europe

Boost your revenue with Food & Beverage data. Access any outlet profile, expand your customer base, improve go-to-market strategies and monitor rivals. The choice of global HoReCa leaders. Active in 40+ countries in Europe and the Middle East.

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Get more on-trade leads with Outlet Census Live

Advanced on-trade / HoReCa BI tool for sales & analytics. Access outlet (POS) profiles in real time, create lead lists, discover brand insights including market share and pricing. Based on complete and accurate census of all outlets on the market. A data-driven boost for your sales, analytics & marketing. Use Outlet Census to find opportunities, set strategies and target outlets with total precision.

Understand HoReCa with Market Meter

Market Meter is the final evolution step in on-trade & HoReCa reporting. Derived from millions of transactions, thousands of online menus and dozens of other digital sources. Measure and monitor any part of the market you want. Define your own custom regions. Find where you're lagging to fill the gaps. See how your competitors are doing. Switch to data-driven decision making today.

Custom solution

You dream of it, we make it happen

With our unique know-how and your input, the possibilities are limitless. Together we can create a specific project in the on-trade & HoReCa sector tailored to your needs.

We offer custom services such as:

Archetype analysis

Data Linking & Enrichment

Channel analysis

Data Integration

Your idea

Use Cases

Discover new ways to win in the on-trade

Use resources effectively

Find out how to allocate your resources effectively. Get a clear and accurate picture of your and competitors' brand performance along each KPI and over time. Discover accurate performance feedback on your on-trade / HoReCa commercial activities.

Find new customers

Get complete knowledge of every on-trade outlet and the market. Understand trends and potential in full granularity. Identify on-trade/ HoReCa opportunities best suited to your strengths in specific geographies, segments or niches.

Improve your strategies

Assess and select the right opportunities on the level of small performance cells or outlets. Design specific micro strategies using insights about individual outlets and performance cells. Set fact-based KPIs.

Target the best outlets

Make the acquisition process easy to plan and manage. Take advantage of easy and objective profiling and identifying on-trade / HoReCa outlets for upselling, acquisition or campaigns. Use insights to help your sales team better prepare for negotiations.

Save time & energy

Stop burning your teams' time and energy with manual data collection. Automated data inflow from Outlet Census allows your sales reps to focus on tasks with added value and your company to get up-to-date quality data from the on-trade / HoReCa channel consistent in time.

Free HoReCa insights to track the market

Explore our quarterly updated free market report with distribution in the spirits, cold drinks and beer category. Learn valuable insights from market and data research published regularly on our blog.

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December 3, 2024

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February 13, 2025

Hottest HoReCa Regions in Europe Are Not What You Would Think

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February 1, 2024

Restaurant Reviews: The Untapped Gold Mine For Beverage Producers

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Uncover
‍HoReCa Opportunities

Get a free access to Outlet Census Live and see the market through the lens of our data.

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Case Studies

Get inspired by our
Clients' success

Danone Italy saved 3-4 months of the on-trade commercial team’s time with the Outlet Census Live

On their way to a killer route-to-market strategy, the team got all the necessary info to map their ideal customer base without lengthy manual data collection.

How Kofola strengthened its position in the on-trade channel with a data-driven route-to-market strategy

"SharpGrid data helps us meet our growth targets. We now know how and where to invest and what products to send to which outlet based on its segmentation. Everything is more systematic and efficient."

"We find 90% of new opportunities through the Outlet Census" or how Mattoni 1873 successfully overcame Covid

"Our sales rep can immediately see where the best outlets are and what their potential is without any complicated and time-consuming research."

Heineken successfully implements a data-driven sales transformation in the on-trade channel

"It helps our sales reps to evaluate potential customers in advance and better prepare for negotiations. It also completely changes and shortens the sales process and saves us months of sales reps time."

A radical change in the sales model caused a >300% increase in customer acquisition for Unilever Food Solutions

"The key change that motivated people was seeing that the solution actually works. Before, the sales reps were discouraged by low success rates and slow results. With SharpGrid data in their hands their success rates started to go up and they became motivated to push more and close more deals."