Pinpoint
your market

Use insights from 100+ million monthly data points about the on-trade & HoReCa channel. Get more from your resources with data-driven decisions.
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Measure the on-trade & HoReCa channel and your performance with accuracy and granularity. Find and target individual outlets with over 70 indicators.

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Our purpose

A simple solution
to a complex problem

SharpGrid is a data & tech company reinventing the on-trade & HoReCa market research. We harness data about individual on-trade outlets (restaurants, bars, pubs or cafés) to construct an accurate and complete picture of the on-trade channel. Companies like Coca-Cola, Heineken or Makro achieve commercial efficiency and growth with SharpGrid’s data-driven tools.

Pinpoint opportunities with Outlet Census

Complete and accurate census of all on-trade & HoReCa outlets (POS) described in rich detail. Give your sales, marketing and planning activities a data-driven boost. Use Outlet Census to find opportunities, set strategies and target outlets with absolute precision.

Measure and take action with Market Meter

Market Meter is the final evolution step in on-trade & HoReCa reporting. Derived from millions of transactions, thousands of online menus and dozens of other digital sources. Deep granularity enables measuring and monitoring of performance cells like custom regions, cities or segments. Switch to data-driven decision making and leave your competitors behind.

Custom solution

You dream of it, we make it happen

With our unique know-how and your input, the possibilities are limitless. Together we can create a specific project custom-tailored to your needs.

We offer custom services such as:

Archetype analysis

Data Linking & Enrichment

Channel analysis

Data Integration

Your idea

Use Cases

Discover new ways to win in the on-trade

Measure performance

Get a clear and accurate picture of your and competitors' brand performance along each KPI and over time. Identify opportunities best suited to your strengths in specific geographies, segments or niches. Get accurate performance feedback on your commercial activities.

Pinpoint opportunities

Get complete knowledge of every on-trade outlet and the market. Understand trends and potential in full granularity. Identify opportunities best suited to your strengths in specific geographies, segments or niches.

Set strategy

Assess and select the right opportunities on the level of small performance cells or outlets. Design specific micro strategies using insights about individual outlets and performance cells. Set fact-based KPIs.

Target the best outlets

Make the acquisition process easy to plan and manage. Take advantage of easy and objective profiling and identifying outlets for upselling, acquisition or campaigns. Use outlet insights to help your sales team better prepare for negotiations.

Use data consistently

Stop burning your teams' time and energy with manual data collection. Automated data inflow from Outlet Census allows your sales reps to focus on tasks with added value and your company to get up-to-date quality data consistent in time.

Free resources to help you navigate the market

Explore our quarterly updated free market report with distribution in the whiskey, vodka, cold drinks and beer category. Learn valuable insights from market and data research published regularly on our blog.

View all

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March 24, 2023

Chasing the Champions: On-trade market growth dynamics and how to find them

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March 24, 2023

A Tale of Two Outlets: How to tell which place is growing and which is stagnating in an instant

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February 22, 2023

How global is the beverage industry? Coca-Cola vs Pepsi and surprises in the spirits category

Free Access

Discover our
‍Market Report

Discover market opportunities with our free & quarterly updated report of the on-trade channel.

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Case Studies

Get inspired by our
Clients' success

How Kofola strengthened its position in the on-trade channel with a data-driven route-to-market strategy

"SharpGrid data helps us meet our growth targets. We now know how and where to invest and what products to send to which outlet based on its segmentation. Everything is more systematic and efficient."

"We find 90% of new opportunities through the Outlet Census" or how Mattoni 1873 successfully overcame Covid

"Our sales rep can immediately see where the best outlets are and what their potential is without any complicated and time-consuming research."

Heineken successfully implements a data-driven sales transformation in the on-trade channel

"It helps our sales reps to evaluate potential customers in advance and better prepare for negotiations. It also completely changes and shortens the sales process and saves us months of sales reps time."

A radical change in the sales model caused a >300% increase in customer acquisition for Unilever Food Solutions

"The key change that motivated people was seeing that the solution actually works. Before, the sales reps were discouraged by low success rates and slow results. With SharpGrid data in their hands their success rates started to go up and they became motivated to push more and close more deals."