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Discover & acquire new on-trade / HoReCa customers across Europe. Access their detailed data profiles. Learn from brand insights of you and your competition. Manage teams, create lead lists and analyze the market with user-friendly BI tools.
Use insights from 100+ million monthly data points. Trusted by global on-trade / HoReCa leaders.
SharpGrid is a data & tech company reinventing the on-trade & HoReCa market research. We harness data about all the on-trade outlets (restaurants, bars, pubs or cafés) on the market to construct an accurate and complete picture of the on-trade channel. Companies like Coca-Cola, Heineken or Makro achieve commercial efficiency and growth with SharpGrid’s data-driven tools.
Advanced on-trade / HoReCa BI tool for sales & analytics. Access outlet (POS) profiles in real time, create lead lists, discover brand insights including market share and pricing. Based on complete and accurate census of all outlets on the market. A data-driven boost for your sales, analytics & marketing. Use Outlet Census to find opportunities, set strategies and target outlets with total precision.
Market Meter is the final evolution step in on-trade & HoReCa reporting. Derived from millions of transactions, thousands of online menus and dozens of other digital sources. Measure and monitor any part of the market you want. Define your own custom regions. Find where you're lagging to fill the gaps. See how your competitors are doing. Switch to data-driven decision making today.
With our unique know-how and your input, the possibilities are limitless. Together we can create a specific project custom-tailored to your needs.
We offer custom services such as:
Find out how to allocate your resources effectively. Get a clear and accurate picture of your and competitors' brand performance along each KPI and over time. Discover accurate performance feedback on your commercial activities.
Get complete knowledge of every on-trade outlet and the market. Understand trends and potential in full granularity. Identify opportunities best suited to your strengths in specific geographies, segments or niches.
Assess and select the right opportunities on the level of small performance cells or outlets. Design specific micro strategies using insights about individual outlets and performance cells. Set fact-based KPIs.
Make the acquisition process easy to plan and manage. Take advantage of easy and objective profiling and identifying outlets for upselling, acquisition or campaigns. Use outlet insights to help your sales team better prepare for negotiations.
Stop burning your teams' time and energy with manual data collection. Automated data inflow from Outlet Census allows your sales reps to focus on tasks with added value and your company to get up-to-date quality data consistent in time.
Explore our quarterly updated free market report with distribution in the whiskey, vodka, cold drinks and beer category. Learn valuable insights from market and data research published regularly on our blog.
September 12, 2023
February 1, 2022
Discover market opportunities with our free & quarterly updated report of the on-trade channel.
Can you create a killer route-to-market and brand activation strategy with precise on-trade data? Danone’s example shows it can be as easy as a pie, you just need the right tools. In this case, the SharpGrid platform.
"SharpGrid data helps us meet our growth targets. We now know how and where to invest and what products to send to which outlet based on its segmentation. Everything is more systematic and efficient."
"Our sales rep can immediately see where the best outlets are and what their potential is without any complicated and time-consuming research."
"It helps our sales reps to evaluate potential customers in advance and better prepare for negotiations. It also completely changes and shortens the sales process and saves us months of sales reps time."
"The key change that motivated people was seeing that the solution actually works. Before, the sales reps were discouraged by low success rates and slow results. With SharpGrid data in their hands their success rates started to go up and they became motivated to push more and close more deals."
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