Use insights from 100+ million monthly data points about the on-trade channel to get more from your resources with data-driven decision making.
Measure the on-trade channel and your performance with accuracy and granularity. Find and target individual outlets with over 70 indicators.
SharpGrid is a data & tech company reinventing the on-trade market research. We harness data about individual on-trade outlets (restaurants, bars, pubs or cafés) to construct an accurate and complete picture of the on-trade channel. Companies like Coca-Cola, Heineken or Makro achieve commercial efficiency and growth with SharpGrid’s data-driven tools.
Complete and accurate census of all on-trade outlets (POS) described in rich detail based on 100+ million monthly data points. Give your sales, marketing and planning activities a data-driven boost. Use Outlet Census to find opportunities, set strategies and target outlets with absolute precision.
Market Meter is the final evolution step in on-trade reporting, derived from millions of transactions, thousands of online menus and dozens of other digital sources. Deep granularity enables accurate measuring and monitoring of performance cells like a custom region, city or segment. Switch to data-driven decision making and leave your competitors behind.
With our unique know-how and your input, the possibilities are limitless. Together we can create a specific project custom-tailored to your needs.
We offer custom services such as:
Get a clear and accurate picture of your and competitors' brand performance along each KPI and over time. Identify opportunities best suited to your strengths in specific geographies, segments or niches. Get accurate performance feedback on your commercial activities.
Get complete knowledge of every on-trade outlet and the market. Understand trends and potential in full granularity. Identify opportunities best suited to your strengths in specific geographies, segments or niches.
Assess and select the right opportunities on the level of small performance cells or outlets. Design specific micro strategies using insights about individual outlets and performance cells. Set fact-based KPIs.
Make the acquisition process easy to plan and manage. Take advantage of easy and objective profiling and identifying outlets for upselling, acquisition or campaigns. Use outlet insights to help your sales team better prepare for negotiations.
Stop burning your teams' time and energy with manual data collection. Automated data inflow from Outlet Census allows your sales reps to focus on tasks with added value and your company to get up-to-date quality data consistent in time.
Explore our quarterly updated free market report with distribution in the whiskey, vodka, cold drinks and beer category. Learn valuable insights from market and data research published regularly on our blog.
September 5, 2022
September 1, 2022
Discover market opportunities with our free & quarterly updated report of the on-trade channel.
"SharpGrid data helps us meet our growth targets. We now know how and where to invest and what products to send to which outlet based on its segmentation. Everything is more systematic and efficient."
"Our sales rep can immediately see where the best outlets are and what their potential is without any complicated and time-consuming research."
"It helps our sales reps to evaluate potential customers in advance and better prepare for negotiations. It also completely changes and shortens the sales process and saves us months of sales reps time."
"The key change that motivated people was seeing that the solution actually works. Before, the sales reps were discouraged by low success rates and slow results. With SharpGrid data in their hands their success rates started to go up and they became motivated to push more and close more deals."
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