Outlet census Live

The ultimate on-trade insights platform

Measure and understand the on-trade channel and every single outlet. Track customer and brand penetration over time. Support and make your sales reps more successful.

FREE TRIAL

number of outlets

Italy

Italy

398,753

Spain

Spain

314,729

Germany

Germany

249,295

Portugal

Portugal

63,792

France

France

230,163

Norway

Norway

12,690

Finland

Finland

13,688

Sweden

Sweden

31,363

Denmark

Denmark

16,449

Poland

Poland

82,969

Hungary

Hungary

22,517

Austria

Austria

40,640

Switzerland

Switzerland

36,797

Netherlands

Netherlands

46,166

Belgium

Belgium

40,551

Czechia

Czechia

39,418

Slovakia

Slovakia

17,232

Estonia

Estonia

3,082

Latvia

Latvia

3,747

Lithuania

Lithuania

5,754

Croatia

Croatia

18,089

Slovenia

Slovenia

6,293

Outlet Census LIVE:
Get the most from on-trade

Select your role

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
1

Know the market structure, keep track of outlet openings, closures and trends.

BI / Researcher

There were 31,827 premium and super-premium restaurants in Spain as of June 2023. 1,146 of those were located in Barcelona.

The fastest growing segment in terms of new outlet openings in Europe in Q2 2023 is clubs & discos. In Denmark, 28 clubs are newly opened, growing at a rate of 8.75%.

1

Monitor on-trade customer penetration. Measure performance. Find new opportunities.

Manager

Coca-Cola Zero increased its on-trade availability in the Lombardy region, Italy in Q2 2023, but lost 1.5% in the restaurant segment overall.

The lowest customer penetration of the Zywiec Group in Poland is in the Zachodniopomorskie region with 29%, the highest is Opolskie with 71%.

1

Keep track of your territory. Know every outlet. Do not miss opportunities.

Field Rep

There are 988 bars, pubs and restaurants with top potential for spirits in the Utrecht region, Netherlands, and 54% of them are not our clients.

There are 544 bars in Paris with premium-level pricing and we have an active conversation with 68% of them, presenting an opportunity to target the remaining 32%.

1

Develop comprehensive, centralized lead and campaign lists based on easy-to-use filtering system.

A lead list with 856 bars with top potential for spirits, outside seating area and rating over 4.2 in Berlin created in 2 minutes.

A lead list with 143 niche restaurants offering both vegan cuisine and takeaway service in Prague created in 1 minute.

2

Monitor on-trade customer penetration. Measure performance. Find new opportunities.

BI / Researcher

46% of restaurants in the city of Barcelona carry at least one Heineken brand but only 23% in Madrid.

The 3 most available vodkas in Polish Wielkopolski region are Finlandia (44% of all outlets), Wyborowa (42 %) and Żubrówka (34%)

2

Design fact-based route-to-market strategy.

Manager

Berlin represents 8.1% of the on-trade “bar” segment in Germany but only 5.5% of the “restaurant” segment.

The Dusseldorf region leads in the total number of outlets in Germany (14,008), Berlin leads in both the “Top potential” and “Fast growing” outlets (6,403 and 2,361).

2

Find out what is new: New openings. Closings. Changes in existing outlets.

Field Rep

There are 10 newly opened fast food outlets in Helsinki, Finland. 8 of those are part of an established chain.

“Sjøslag Restaurant” in Larvik, Norway, has increased consumer engagement & rating significantly in the previous quarter, outperforming 90% of Norwegian restaurants.

2

Design your route-to-market strategy to maximize revenue/profit opportunity based on detailed understanding of each outlet's potential and relevance.

Outlet Census Live enabled Heineken to map the market situation and assess the performance of each outlet, enabling them to predict sales outcome in 75% of cases.

Outlet Census Live helps top on-trade players with budget capacity allocation, design of sales regions and prudent assignment of key customers and chains.

3

Pinpoint consumer hotspots. Identify outlets that best fit your brand portfolio.

BI / Researcher

Bacardi has 66% overall penetration in Poland, but only 52% in consumer hotspots while Havana Club has 10% advantage there.

There are 34 premium fine dining restaurants with French or Italian cuisine in Goteborg, Sweden.

3

Make your field reps successful with accurate channel data and activity tracking.

Manager

There were 7 new Japanese restaurants opened in Madrid in Q2 2023.

Our team is having an active conversation with 195 coffee outlets in Wien, Austria, which is 14% of the total café count in the city.

3

Monitor and analyze market coverage, acquisition efforts, and overall performance. Be first to discover new trends, openings and competitive activities.

Beluga has 62% market penetration in Italy. However, out of its most important target group of bars & clubs in big cities, just 54% are their clients, presenting an opportunity to target the rest.

For 3 quarters in a row, Beluga’s competitor Amundsen grew their market penetration by 4%, suggesting Beluga has to take action to counter this trend.

3

Save time. Reduce manual data input. Avoid duplicates and errors.

Field Rep

Develop and export the list of top 100 bakeries by turnover in Lisbon, Portugal under 3 minutes.

Create a new customer profile in the CRM under 5 seconds, using SharpGrid outlet ID.

4

Target local and international outlet chains. Increase revenue per customer.

BI / Researcher

There are 98 HOReCa chains in Switzerland with 5 or more active outlets in Q2 2023. The largest local chain is Dieci.ch

There are 138 small chains (more than 2 but less than 5 chained outlets) in Denmark with total outlet count of 547 in Q2 2023.

4

Design and execute buttom-up on-trade plans. Develop brands with focus on image-building outlets.

Manager

In the current quarter, we want to approach 210 (~50%) of all restaurants serving burgers in Valencia with a special promotion.

We want to be actively present in more than 50% of 178 Top rated / most popular bars in Portugal. 49 of them are in Lisbon.

4

Maintain high data quality and consistency without effort on your part.

Automatic quarterly updates help our clients save time of their data teams by having updates delivered to them instantly without any prompt or waiting.

Consistent tracking of market changes and evolution helps our clients with following changes in real time and predicting trends accurately.

4

Identify connected outlets and chains. Increase revenue per customer.

Field Rep

“Červený Jelen” in Prague 1 and “Husa Plzeň” in Plzeň, Czechia are operated by the same gastro group.

Sushi Bistro is a Top3 sushi chain in Poland, with 12 active outlets in total.

5

Get instant insights on every single outlet.

BI / Researcher

“Super Panda Circus” in Brno is one of the top rated / most visited premium bars in the Czech Republic but has plateaued in most recent quarters.

“District Five Coffee Roasters” is a top rated fast growing coffee outlet in Ingolstadt, Germany, that is attracting new customers.

5

Know the market structure, keep track of outlet openings, closures and trends.

Manager

There were 20,610 premium and super-premium bars in Italy as of June 2023. 758 of those were located in Milan.

The fastest growing segment in terms of new outlet openings in Europe in Q2 2023 is clubs & discos. In Denmark, 28 clubs are newly opened, growing at a rate of 8.75%.

5

Optimize the efficiency and save time of your field personnel.

Danone Italy saved 3-4 months of their commercial team’s time by reducing tasks needed to acquire, manage and act upon data.

Unilever Food Solutions redesigned their sales operation which translated into a 300% increase in customer acquisition.

5

Find hidden gems and opportunities in unexpected places.

Field Rep

“Country Saloon” on the outskirts of Klatovy, Czechia, is a Top10 outlet by turnover in the region.

“Flann O'Brien Original Irish Pub” in Graz, Austria, is a Top10 pub in Austria by engagement growth & potential.

Case Studies

Get inspired by our
Clients' success

Outlet Cnesus visualization

Check out an Outlet Census demonstration based on a selected district using our partners’ tool Clever Maps. Outlet Census is available as a spreadsheet, digital map or easy to integrate raw data.

Inside Outlet Census profile

SharpGrid small gradient logo
Outlet attributes
Show more

Deeper look in terms of cuisine and beverages, seating capacity or opening hours.

Consumer insights
Show more

Feedback from consumer reviews or rankings on social media and other sources.

Business potential
Show more

Business information like revenue potential, growth or seasonality.

Contacts
Show more

Crucial contact information like phone number or website. 

Basic information
Show more

Core information about the outlet like name, address or age.

Outlet Census visualization

Check out an Outlet Census demonstration based on a selected district using our partners’ tool Clever Maps. Outlet Census is available as a spreadsheet, digital map or easy to integrate raw data.

Contact us

Let us boost your on-trade business

Our representatives speak:

English

German

Spanish

Italian

Polish

Czech

Slovak

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.