Outlet census
Complete and accurate census of all on-trade & HoReCa outlets (POS) described in rich detail based on 100+ million data points each month. Give your sales, marketing and planning activities a data-driven boost.
We scan the market to find all the on-trade & HoReCa outlets, profile them and track changes including closures and openings.
Deeper look in terms of cuisine and beverages, seating capacity or opening hours.
Feedback from consumer reviews or rankings on social media and other sources.
Business information like revenue potential, growth or seasonality.
Crucial contact information like phone number or website.
Core information about the outlet like name, address or age.
Delivery
Available in various formats to fit your needs and make integration easy. Upload Outlet Census to your CRM or BI system, enrich your existing customer info with our matched records or discover insights via an interactive map (see below). We have you covered!
Summary and Usability
Outlet Census opens up new and exciting use cases in strategy development, performance analysis, route-to-market planning and outlet intelligence. Easily target the most attractive outlets for your brands and commercial objectives to maximize your ROI.
Get complete knowledge of every on-trade & HoReCa outlet and the market. Understand performance, trends and potential in full granularity. Identify opportunities best suited to your products and brands in specific geographies, segments or niches.
Filter through segments or regions and use over 40 indicators revealing deep details about every outlet to design specific on-trade & HoReCa strategies and discover opportunities on the level of performance cells or outlets. Set fact-based KPIs.
Utilize easy and objective profiling and identify on-trade & HoReCa outlets for upselling, acquisition or campaigns. Help your sales team better prepare for negotiations. Make the acquisition process effortless to plan and manage.
Stop burning your teams' time with manual data collection. With automated data inflow from Outlet Census, you can let your sales reps focus on tasks with added value.
By harnessing 50+ existing and emerging sources (including transaction data), we process 100+ million data points each month. This allows us to generate granular insights about each outlet and ensure precision by combining different sources.
The on-trade channel is evolving fast. We update the Outlet Census completely every quarter to ensure that you always see the market in its current form.
Thanks to a multitude of sources, we detect and clear errors before they become a problem. Our data collection, processing and analytical platform are all automated, eliminating human error. We also systematically assess Outlet Census data against verified real-life samples.
Contact us
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