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May 15, 2023

A new tool, a new perspective on the on-trade market. Introducing the Outlet Census Live

Martin Müller

Content Lead

We are happy to announce the launch of Outlet Census Live, a new user interface for accessing SharpGrid on-trade data with advanced features.

On-trade analysis and outlet targeting

Outlet Census Live offers even more advanced features and functionality to help you gain valuable insights into your on-trade channel and stay ahead of your competition. It has an advanced yet user-friendly and intuitive interface that enables anyone with access to use it at any time, without requiring additional software or tools. All the data and insights are available in one place, right at your fingertips – all you need is an internet connection.

Outlet Census Live also includes some of the features you might have previously have known as Market Meter.

On-trade outlet profiles

Browse the profiles of each business and get to know them in detail, including which other businesses they are linked to.

Advanced filtering

Refine your lead sheets with dozens of filters. From geolocation to menu type to business potential. Available for most of HoReCa outlets on the market.

On-trade channel & brand analysis

Find out what numerical distribution, pricing or category share and menu dominance you and your competitors have in your HoReCa channel.

What can you use outlet census live for?

How can you utilize Outlet Census Live to its maximum potential? Here are some of the most exciting use cases to grow your customer base, increase ROI or organize your teams or company.

  • Design route to market strategy
  • Understand the HoReCa channel structure in an instant
  • Find high-potential segments and outlets for your brands and products
  • Develop data-driven lead lists quickly and easily
  • Search for any outlet anytime anywhere
  • Monitor brand penetration and prices
  • Identify market strongholds and white spaces
  • Know brand listing for each outlet
  • Access outlet profiles with detailed, rich insights
  • Track changes & understand trends

Case study: Danone Italy

The Census Live outlet has already had its first trial run with one of the world's largest food and beverage manufacturers - Danone. With their Italian arm, Danone Italy, we implemented a project to target a very specific selection of the Italian on-trade customer universe that would fit in with Alpro milk's product strategy. For more details, access the link below.

See the Outlet Census Live in action. Check out our case study featuring Danone Italy.


Stay tuned for new updates and previews as we roll out the tool with all its features. If you want to know more or get a demo access, contact us. Currently available for Spain, Italy, Norway, Poland, Czechia, Slovakia.

Contact SharpGrid

SharpGrid is a data & tech company reinventing market research in the on-trade channel. The on-trade channel consists of POSs (points of sale) like restaurants or bars where food & beverage is bought and consumed, and is often also called HoReCa, on-premise, food service, out-of-home, gastro or immediate consumption (IC) channel, hospitality or on-licence.


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