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March 6, 2024


The 3 most popular cocktails of Italy

Martin Müller

Content Lead

Italy, a country known for its gastronomic delights and captivating culinary heritage, has also earned a place in the world of mixology. Some of the best cocktails in the world originated here and the mixed drink tradition is still going strong in the cradle of the Roman Empire.

Analyzing extensive data from various digital sources, we have identified the three most beloved cocktails in Italy based on their numeric distribution ( = availability in Italian bars, pubs and other places): Margarita, Gin Tonic, and Negroni. This article delves into the history, characteristics, and cultural significance of these drinks, shedding light on Italy's rich cocktail tradition.

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Surprising top cocktails in Italy

Below are the results for top 3 Italian cocktails based on their distribution throughout the country. You won't find this data anywhere else as they are based on SharpGrid unique know-how and big data processing via our system called Premise Machine that works with millions and millions of data points gathered from the HoReCa market of Italy.

Our data represent a fundamentally different approach in contrast with the previous approach based on guesses, personal beliefs and stereotypes. Many of you will find the top 3 cocktails surprising but the data don't lie.

For more information including other cocktails and the exact results in percentage, check out our Free Market Report for Italy:

Free Market Report

The gin country

The Negroni, a classic Italian cocktail, is the third most popular cocktail in the country. Its origins can be traced back to Florence, and it comprises signature Italian ingredients such as Campari, sweet vermouth, and gin. These components, which reflect Italy's long-standing mixology history and customs, lend the Negroni its distinctive and captivating flavor profile.

Typical burgundy-colored Negroni cocktail. A staple of Italian mixed drinks scene.

Another favorite cocktail among Italians is the Gin and Tonic, which interestingly also features gin as a primary ingredient. While gin is typically linked to British culture, Italy boasts the title of the world's 10th largest gin consumer, with a consumption rate of 0.14 liters per capita per year as recorded in 2018.

Gin Magazine highlighted the existence of nearly 300 gin brands produced across Italy in 2020. Some historians even challenge the commonly held belief that gin originated in the Netherlands, referencing 9th and 11th-century writings that discuss the production of juniper-based drinks in Italy.

These iconic cocktails are not only popular for their taste but also for their compatibility with Italy's renowned cuisine. For instance, the fresh and invigorating flavor of a Gin and Tonic pairs exceptionally well with seafood dishes, which are widely consumed throughout the country.

Gin & Tonic. The ultimate cocktail sophistication.

Alternatively, the bittersweet notes of a Negroni complement the distinct taste of Italian cheeses and cured meats, creating a delightful culinary experience. These beverages also play a significant role in Italy's vibrant aperitivo culture, where people socialize over drinks and small bites. The light, refreshing nature of these cocktails makes them ideal for sipping while engaging in lively conversation.

And as our previous researches have shown, Margarita is universally popular cocktail across countries, so no surprises there.

Margarita cocktail in a typical glass. Ingredients: tequila, triple sec, and lime juice.

An aperitivo for you: Free HoReCa data

In conclusion, the Margarita, Gin Tonic, and Negroni have earned their place as Italy's top three cocktails, each showcasing unique flavors and ingredients that are deeply rooted in the nation's rich mixology heritage.

These beverages not only tantalize the taste buds but also play a crucial role in the Italian aperitivo tradition, highlighting the country's love for good food, drinks, and socializing. So, the next time you find yourself in Italy or wish to experience a taste of the country, be sure to indulge in these beloved cocktails and savor the flavors of Italian mixology.

Once again, if you’re interested in total results, other cocktails or drink brands, see the Free Market Report.

Free Market Report


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