Outlet name & Identifier
Column name(s):
Indicator values:
Outlet address - Fields contain both version of the outlet address 1. address string and address separated into separate columns (Street, Number, District, Region, Country).
Address includes specific GPS coordinates for further use in client tools.
Column name(s):
outlet_address
street
house_number
land_registry_number
locality
region_1
region_2
region_3
postcode
country
GPS_latitude
GPS_longitude
Indicator values:
How long has the outlet been active in this specific location.
Column name(s):
Indicator values:
Official name of the outlet parent company.
Column name(s):
Indicator values:
Official ID of the outlet parent company in the government registry.
Column name(s):
Indicator values:
Public e-mail contact of the outlet or its operator.
Column name(s):
Indicator values:
Public phone contact of the outlet or its operator.
Column name(s):
Indicator values:
Public website of the outlet.
Column name(s):
Indicator values:
Shows outlet's opening hours divided into SharpGrid's segmentation of opening hours. Can be used for filtering specific market segments e.g. for spirits outlets need to be opened evenings / nights.
Column name(s):
week_opening_hours_segment
weekdays_opened
Indicator values:
Morning & lunch
Lunch & evening
Evening only
Non-stop
Lunch only
Morning till evening
Other
Identified cuisine type. Only applies to restaurant or other types of outlets where Sharpgrid is able to identify specific meals typical for each cuisine.
Column name(s):
Indicator values:
Asian
Czech
Fish
French
Indian
Italian (without pizza)
Meat
Mexican
Middle Eastern
Mixed
Pizza
Sushi
Vegetarian
Describes whether the outlet offers full–size meals (typically dinner or lunch). This indicator can be used to identify all outlets offering food.
Column name(s):
Indicator values:
Yes / No
Identification (based on proprietary data model) of whether alcohol is offered in the outlet or not. Can be used for estimation of total market potential, marketing and sales targeting.
Column name(s):
Indicator values:
Yes / No
Attribute shows availability of delivery services. Attribute marks positive if delivery is either managed by outlet or by food delivery services.
Column name(s):
Indicator values:
Yes / No
Aggregate rating score from user generated content gathered from outlet's digital signature. The range of the value is between 1 - 5, 5 (1 worst, 5 best) Can be used to determine outlet quality and consumer experience with regards to the outlet. Aggregate rating score from user generated reviews & ratings compared to outlets within the region and segment. Indicator value represents outlet rating position. Value TOP represents top 25% of best ranked outlets within the area.
Column name(s):
Outlet_rating_score
outlet_rating_score_segment
Indicator values:
Top
Good
Fair
Low
Total count of all interactions consumers has made with current outlet. Every rating, review and other kind of interaction. For the purpose of better selection and analytical work segmenatation buckets are also included (engagement segments). All outlets are divided into 4 segments (Top, Good, Fair, Low) each representing 25% of the market. Equally regional segmentation divides market into 4 segments where each represents 25% of regional market. This allows for discovering well engaging outlets in areas with lower user engagement.
Column name(s):
outlet_popularity_score
outlet_popularity_score_segment
outlet_popularity_score_reg_segment
Indicator values:
Top
Good
Fair
Low
Local market position measures outlet position in hyperlocal environment of 1.000m radius. Attributes shows the outlet's position with regards to competition in outlet's segment. Outlets marked as Top are in top 25% of the local competition.
Column name(s):
Indicator values:
Top
Fair
Low
Estimated total business potential of an oultet. Shows the total costs of food and drinks prepared by outlet. Attribute divides market into 4 buckets (Top, Good, Fair, Low) by their spend size.
Column name(s):
Indicator values:
Top
Good
Fair
Low
Seasonality helps to uncover outlets which benefit from seasonal visits (e.g. summer holidays, winter ski holidays etc.). Indicator marks outlets which are in summer or winter seasonal localities. Outlets either have summer, winter or mixed seasonality type which marks the peak season for their revenue.
Column name(s):
Indicator values:
Summer
Winter
Mixed
Determines the outlet's business potential based on the change of the user engagement over time. There are 4 different patterns which SharpGrid identifies:
Column name(s):
Indicator values:
Champion
Steady
Opportunity
Determines what makes the outlet popular with its customers or what is the main reason for consumer visit. This indicator serve to determine which products mix work the best here.
Column name(s):
active_night_entertainment
adult_entertainment
active_allday_entertainment
enjoying_sweet_baked
enjoying_coffee
enjoying_tea
enjoying_cocktails_spirits
enjoying_wine
enjoying_beer
general_food
small_refreshment
Indicator values:
Yes / No