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August 16, 2022


Market trends: Which brands gained the most in the Czech on-trade market in the second quarter of 2022?

Martin Müller

Content Lead

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The regular quarterly update on the on-trade market is here and with it the announcement of the top quarterly numeric distribution “gainers” by various categories, this time for Czechia. Wondering which brands improved the most in the past quarter? Check out the results.

How did we find out?

The data comes from our Market Meter reporting tool, with which we gather data such as numerical distribution, product prices and other business insights at a country, region, category and brand/product level every quarter. 

You can view the full report with complete results for all producers, brands and products for free in our regularly updated Free Report ( = a free version of our BI tool Market Meter). In this article, you will find a short summary of brands that gained the most in terms of numeric distribution, one of the most important market indicators.

Birell (Asahi) won the beer category

The Birell brand as a whole jumped by 2.71% Q-Q with the total winner being the Birell Radler product. The second place belongs to Bernard brewery with 0.98% gain in numeric distribution. Third place goes to Pilsner Urquell with 0.75% positive jump.

Interestingly, the fourth place belongs to a producer normally associated with non-alcoholic drinks. Pepsi and its distributor Mattoni 1873 in collaboration with Budějovický Budvar announced a new drink earlier this year called BirGo and boosted the market entry with a 360° commercial campaign. The results? BirGo gained 0.6% in numeric distribution.


Tonic reigns in the cold drinks category

The cold drinks category saw a clear winner in Q2 - the Tonic brand with 5.24% gain. This is interesting as it matches the gains of gin and tonic mixed drink which won the mixed drinks category (see below).

Second place is held by Targa Florio, a new brand from Kofola celebrating the heroes of the legendary races in Sicily that entered the market last year and is apparently going strong with 3.81% gain. The third place is reserved for Mattoni, a strong player on the Czech and Central European market with 1.84% gain for the brand.

There were some noticeable gains for “homemade ice tea” and “homemade lemonade” but since they are not brands per se, rather than a type of beverage, we’re giving them just an honorable mention here.


It’s the gin & tonic season in the spirits category

The spirits category is more fragmented than the previous ones so we will summarize the results with a list of brands and their numeric distribution gains:

  • Bitters: Becherovka with 0.77% gain
  • Cider: Prager with 0.98% gain
  • Gin: Gordon’s with 0.75% gain
  • Liqueurs: Aperol with 1.57% gain
  • Mixed drinks: Gin and tonic with 5.12% 
  • Rum: Božkov with 1.44% gain
  • Tequila: Tequila Olmeca with 3.68% gain
  • Vodka: Finlandia with 1.81% gain (followed closely by Absolut with 1.78% gain)
  • Whiskey: Johnnie Walker with 1.66%

As you can see, the popularity of gin & tonic drinks corresponds with the gains of the Tonic brand in the cold drinks category. We presume the strong numbers from Božkov may correlate to worsening economic conditions and high-flying inflation in Czechia, where Božkov rum is a long-term money savers’ favorite brand.

What can you expect next?

We will publish the results for Poland soon and we’re currently working on a version of Market Meter for Spain, Italy and Slovakia so expect more and more on-trade market insights in the future. In the meantime, check out the Free Report for detailed results and learn more about on-trade news and market trends on our regularly updated on-trade insights page.

SharpGrid is a data & tech company reinventing market research in the on-trade channel. The on-trade channel consists of POSs (points of sale) like restaurants or bars where food & beverage is bought and consumed, and is often also called HoReCa, on-premise, food service, out-of-home, gastro or immediate consumption (IC) channel, hospitality or on-licence.


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