Which city is cheaper for a night out: Warsaw or Prague?
Can you compare on-trade prices from two different cities that aren't even in the same country? With our Market Meter, anything is possible.
We have data from the entire on-trade markets of both Poland and the Czech Republic. Market Meter by SharpGrid uses this data and provides us with an overview of the market in terms of prices, numeric distribution, menu share of various products and many more valuable insights.
With that in hand, we can compare prices of various beverages on the country level and the level of individual regions as well. This time we decided to put Prague and Warsaw to the test and answer the question: “Which city is cheaper for a night out?”
Going for a drink will generally cost you 5-10 % more in Prague than in Warsaw.
Carbonated soft drinks are especially more expensive in the Czech capital, up to 65 % in some extreme cases.
But if you stick just to beers, Prague is about 6 % cheaper.
How did we do it?
For our research purposes, we have chosen several beverage brands across categories (beer, spirits etc.) with the highest numerical distribution as they best represent a typical "consumer basket" of a pub-goer.
Often, we had to compare not the same but similar products. In the case of beers, there are completely different brands on tap in the two countries. As for spirits, some of the most popular Polish brands are almost non-existent in the Czech Republic (e. g. Zubrowka). In the end, what mattered was the category, relatively similar distribution and price range.
Soft drinks vs beer
According to our data, you will spend 5-10 % more in a Prague pub, bar or restaurant on beverages than in Warsaw. Interestingly enough, if you stick only to beer, it's the exact opposite, as beers in Prague are generally cheaper than in Warsaw by roughly 6 %.
There is also an extreme price gap in carbonated soft drinks (like Coca-Cola, Pepsi, Kofola, Sprite etc.). In some cases, the difference is up to 65 %. First, we thought it was caused by different serving conventions in the two cities: in Prague, you will mostly get 0,2 ml or 0,33 ml servings in glass, whereas in Poland you will be much more often served a 0,5 ml bottle (presumably a plastic one) with a much smaller margin.
But we got similar results when we compared prices in outlets serving only 0,2 or 0,25 ml soft drink gin glass. Our conclusion, therefore, is that carbonated soft drinks are indeed quite cheaper in Warsaw than in Prague – on average. Nevertheless, we haven't included the most extreme price differences in the final calculation to not distort the outcome.
Creating a pricing strategy with SharpGrid data
This is the power of our data. Since we cover the entire market, we can see the big picture as well as go into detail and shed light on specific segments, brands and much more.
In this case, you can see how comparing various brands, regions, or countries might lead you to a better pricing strategy and positioning for your products or whole product lines. Market Meter by SharpGrid can help you get a clear picture of the on-trade market, see how your competitors are doing and act accordingly. It is an ultimate data-insights machine designed with your business needs in mind.
If you have any questions about our product, how it might help your business or how it works in detail, don't hesitate to contact us.