Intelligence and tools to provide you with a clear understanding of the on-trade (HoReCa) channel to navigate sales, marketing and logistical activities.
A complete and accurate dataset of on-trade channel. Each outlet described by basic demographics (e.g. name, address), operational attributes (e.g. opening hours, seasonality) and proposition characteristics (e.g. live active entertainment, Heineken on tap). Clarity and detailed knowledge of the addressable market that can fuel acquisition campaigns, inform a route to market strategy or support decisions on customer investment and resource allocation.
Best insights and actions come from linking and merging existing client knowledge with SharpGrid dataset. Using SG's unique outlet ID, Match & link technology allows to combine on-trade data from client's CRM & BI systems with SharpGrid dataset. Enjoy the richness and accuracy of SharpGrid data directly in your systems. Discover new insights on outlet coverage, share of wallet, segment market share and more.
SharpGrid datasets visualized in online interactive map. Quick and intuitive analysis and visualisation of the market and outlet data. Business stakeholders with the insights at their fingertips to feed into their thinking, decision making and planning.